Consumer Psychology and Behaviour Design Blog

Understanding Your Customers Starts With Getting Them to Open Up

Molly Redgrove

Published on: 30/06/2025

Most interviews fail because customers don't feel safe enough to open up. Learn how trust and psychological safety unlock game-changing insights.

Consumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

What Drives Them

Roc Boronat 117

Barcelona, Spain 08011

garyvb @ whatdrivesthem .com

Connect